When selling your house, you are dealing with possibly your biggest and most significant financial transaction. You don’t want to settle for a lower selling price than you deserve, or have your property sat on the market for a long period of time.
Many companies spend millions creating attractive packaging to showcase their products, it’s the image which captures the consumers attention and encourages them to explore further. In the same way, when buyers are looking on-line for their ideal home, the photos uploaded on the internet are the packaging for your ‘product’. A beautifully presented home can be the difference that secures a viewing …
American home owners have been using Home Staging professionals for many years to create an environment that wows prospective buyers.
Good staging will avoid clutter and lots of personalised décor in order to maximise the strengths of a home and minimise any shortcomings. It is essential to use just the right quality and quantity of furnishings for a buyer to understand how rooms function and flow together. If overloaded with furniture, colour and personal possessions a buyer cannot focus clearly on how they would live in the property.
It is equally important to address any defects such as cracked plaster, leaking taps or broken tiles, or buyers will be mentally deducting all of these problems from the asking price.
A well-staged home will not only secure more viewings from potential buyers, it will also command a higher asking price. According to Rightmove research, a staged house will sell for 8% more than a non-staged home. With the average house price in the UK being £226,906, that’s an increase of over £18,000.
Home staging is a smart investment. A home should always be presented at its best the first time it enters the market giving it the best chance to sell for the best price in the shortest amount of time.
Potential buyers are generally not just looking for a house to live in, they are looking to fulfil their dreams and improve their lifestyles. A staged home helps to sell those dreams and create an emotional connection that has more chance of leading to a purchase. A potential buyer will become interested in a house if they walk in and feel they could live there, and imagine it as their home.
The aim is simple – to increase both the buyer interest and the perception of the house value.
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